About This Webinar
Sean Conners invites Steve DeZara of Think Unlimited to join him on this live webinar to talk about the pain points and solutions for companies who are trying to improve their knowledge of their customer and optimize their strategies to marketing at scale.
Steve will be providing his insight and expertise in the sales and marketing fields, to provide value to companies looking to understand how to determine who your ideal customer is and who is most likely to buy. He will also be sharing in insight on what lead scoring is, and how are companies using it to improve their marketing mix, as well as how lead scoring, routing, and messaging based on product, geography, etc change or help improve lead outcomes, by knowing more data on your customer to allow for more efficient marketing and a larger scale.
- How do you determine who your ideal customer is and who is most likely to buy?
- What is lead scoring, and how are companies using it to improve their marketing mix?
- How can lead scoring, routing, and messaging based on product, geography, etc change or help improve lead outcomes?
Founder & CEO of Contractor Appointments
Sean Conners is the Founder, and CEO of Contractor Appointments, a performance-based lead generator providing predictable growth for top home service brands. Pay Per Lead or Pay Per Sale.
Sean geeks out on building systems, structure, and automation that empower better customer experiences. The past 14 years of his career have been spent in technology and lead generation for Home Services brands. He’s a father of 8 amazing kids, has been married almost 14 years, and resides in the beautiful state of Minnesota. He loves to snowboard with his kids in the winter and spend every minute they can on a lake in the summer.
Co-Founder / C.E.O. of Think Unlimited
Steve brings over 30 years of innovative and data-driven business leadership as well as a passion for problem-solving related to sales, operations, and growth of businesses. As a thought-leader within the Home Services industry, Steve always leverages new and existing technologies to grow revenue, and utilize relevant data to create meaningful business solutions. He has driven profitable growth in both large, publicly traded companies, and small entrepreneurial businesses.
Steve has held numerous operating roles including CEO of Luna Flooring for over 15 years and CEO of Luna Brands after leading a successful merger with Empire Today as well as building two successful Home Services companies. He currently operates as the CEO and founding partner of Think Unlimited, helping Home Service companies grow revenue through data-driven AI lead allocation and scoring software as well as drip campaign services.