Destination Motivation


About This Webinar

Together Sean Conners and Caleb Nelson will discuss the pain points and solutions for companies who are trying to eliminate cancellations and navigate dealing with customer experiencing buyers remorse.


  • What are “normal” cancelation or clawback percentages
  • Why are cancelations most likely to happen
  • How can a vacation voucher decrease the likelihood of cancellations
  • How are companies handling giving more time for customers to cancel (like long production/install cycles)


Sean Conners
Founder & CEO of Contractor Appointments

Sean Conners is the Founder, and CEO of Contractor Appointments, a performance-based lead generator providing predictable growth for top home service brands. Pay Per Lead or Pay Per Sale.

Sean geeks out on building systems, structure, and automation that empower better customer experiences. The past 14 years of his career have been spent in technology and lead generation for Home Services brands. He’s a father of 8 amazing kids, has been married almost 14 years, and resides in the beautiful state of Minnesota. He loves to snowboard with his kids in the winter and spend every minute they can on a lake in the summer.

Caleb Nelson
Founder & President at Destination Motivation

For the last 10 years, Caleb has been a noteworthy leader and influencer in the home improvement and home service industries. As a sales strategy and marketing expert, he works with 20 out of the top 30 largest contractors in North America, implementing systems and structures that guarantee predictable results. Caleb’s passion for sales and marketing strategy came from a very early age in his childhood, “If I wanted something as a kid, my parents would tell me to go earn money to build it or buy it. Needless to say, at the age of seven I had to get really creative.” Caleb grew up and lives in Southern California with his wife Gail and 1-year old son Hunter. He enjoys surfing, snowboarding, and above all traveling.

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